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CURRENT NEWSLETTER
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Lindemann Chimney Supply sells wholesale only to the chimney and hearth industry.
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 October 2005
“The Truth, The Whole Truth”
The time is coming that people will no longer listen to what is true. They will follow their
own desires and will look for someone who will tell them what they want to hear.
In a classroom setting for one Peanuts comic strip, on the first day of the new school year, the students were told to write an essay about returning to class. In her essay, Lucy wrote, “Vacations are nice, but it's good to get back to school. There is nothing more satisfying or challenging than education, and I look forward to a year of expanding knowledge.”
Of course, Lucy's teacher was pleased with her and complimented her fine essay.
In the final frame, Lucy leans over and whispers to Charlie Brown, “After a while, you
will learn what sells.”
Sincerity and truth should always be vitally connected, yet history is littered with messages designed not to be truthful but to sound good. There should be no hint of that
in your personal or professional life. Be committed to putting the truth on display in a way customers can trust.
Thank You,
Thank You!
It's easy to say thank you when someone brings you a gift, it's just as important to say thanks to your customers every day. You need to sincerely value the gift of business they bring to you.
It won't cost anything, and it's
easy to just say; “Thank you,
I appreciate the opportunity
to serve you.”
Customers have options every time they need a service or product. It's easy to take regular customers for granted. Don't. Thank them every time for choosing to do business with you.
When your customer compliments you or your company, don't just say, “Ah, it was nothing.” Instead accept their compliment and say “Thank You” and follow up with “I really appreciate your business.”
Sometimes they'll offer an opinion on how you performed a service. Again, thank them for taking the time to give you that feedback. Say; “It really helps to know how we can serve you better.”
When a customer recommends you to a friend, they put themselves on the line. When you deliver, they look good. It wouldn't hurt to drop them a short note to thank them for recommending you.
You might find your customer has moved their furniture out of your way, or secured the door to stay open while you bring in your equipment. They just made your job easier thank them for it. You can even thank them when they complain to you. When they tell you about something they're unhappy about, guess what, they just gave you a second chance. That's a gift to you, now you have a chance to regain their loyalty, and make them
life long customers.
Sometimes your customer may have to wait a long time for something like a custom made chimney cover or another special order item. Be sure to thank them for their patience, tell them “You know that no one likes to wait.” People like to know that you sincerely care about their feelings.
While you can thank customers with a gift card, nothing works better than doing it in person. The most effective thank you
is immediate, specific, sincere, and special. Always deliver your thank you with eye contact and a smile. A smile is one of the greatest gifts you can receive. Saying thank you just makes it better.
Thank you for reading our
newsletter; we know how
valuable your time is!
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September 2005
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